Course curriculum

  • 1

    Welcome

  • 2

    IDEA

    • IDEA - 1st Universal Principle (UP1)
    • Entrepreneur Mindset
    • Entrepreneur History
    • What IS a Business Plan
    • What's IN a Business Plan
  • 3

    BRAND

    • Brand - 2nd Universal Principle (UP2)
    • Brand Elements - the 6 p's
    • Brand Story
    • Core Values
    • Brand Identity
  • 4

    MARKET

    • Market - 3rd Universal Principle (UP3)
    • Market Research
    • Minimal Viable Product (MVP)
    • Avatar
  • 5

    TEAM

    • T.E.A.M. - 4th Universal Principle (UP4)
    • Company structure
    • Advisors
    • Bonus video: How to Improve Your Communication
  • 6

    FINANCE

    • Finance - 5th Universal Principle (UP5)
    • Business Model
    • Revenue Streams
    • Fixed versus Variable
    • Financial Model
    • Income Statement
    • Capital Presentations - Funding
    • Financial Mentor/Advisor
    • Bonus: in-depth video lesson on Capital Raising
  • 7

    STRATEGY

    • Strategy 6th Universal Principle (UP6)
  • 8

    LEVERAGE

    • Leverage 7th Universal Principle (UP7)
  • 9

    EXIT or EXPANSION

    • Exit 8th Universal Principle (UP8)

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